"In It IS Your Attitude, Luis Lobo has expressed in a very practical and effective manner the essence of how to battle the challenges of life, and WIN!  Developing an enthusiastic positive attitude (EPA) coupled with a deep personal ownership of his success has resulted in Luis being a very effective leader professionally, and personally.  A great story!"    Kelly S. King, President and Chief Executive Officer BB&T Corporation 

"This book will nourish your mind and nurture your heart.  Its substance is useful and its style is interesting.  Read it to learn and grow." Nido Qubein, President of High Point University and Founder, National Speakers Association Foundation 

"It is always good to be told that, throughout life's many vicissitudes, the final recourse lies within ourselves and our tribal instincts for survival and solidarity.  Luis Lobo's message is full of the immigrant's energy and capacity to see opportunity behind every obstacle, and his life has proven him right." Muni Figures Boggs, Ambassador of Costa Rica to the United States.